INFORMATION WE COLLECT
What We Collect
We will collect non-personal and personal data about you.
Non-personal data is data that does not contain any personally identifiable information and cannot be used to individually identify you. Non-personal data may include:
- Demographic information including age, gender, household income, and parental status
- Interests and habits based on your active and historical web searches and interactions with our business
- Browser and device information (including IP address)
We also utilize tools which may provide us with a history of your interactions with our websites including pages that you visit. Refer to the Where and How We Collect section for more information.
Personal data is information that you provide directly to us and individually identifies you. Personal data you and may include:
- Job Title
- Company name and address
- Professional or personal email address
- Professional or personal phone
- Professional or personal fax numbers
A history of our phone and email communications with you is also documented.
Where and How We Collect
We collect information about you in a variety of ways:
We collect information through our websites when you use them to request information from us, download a product demo, download content, request a product demonstration, or register to use.
Cookies are small text files stored on your computer when you browse our websites, allowing us to recognize you as a returning visitor, collect information about your visit, and customize your experience for you. Cookies do not provide us with any of your personal data. You may opt to disable cookies from your web browser.
- Google Analytics
We use Google Analytics products in order to collect general information about the use of our websites.
- Google Advertising Features
- Google Analytics
- Google Ads
Google Ads is used to promote our products via advertising in search engines. Google Ads cookies and tracking codes collect non-personal data on what videos you watch, the ads you click, whether you converted (i.e., viewed a landing page after clicking through an ad and performing an action), your location, device information, and IP addresses.
We typically interact with you by email in the normal order of business and may periodically send you information about our products and services. We may collect personal data from these interactions.
- Web Beacons
Our email service provider uses a technology called web beacons to determine when our emails to you are opened and when emailed links are clicked. We use this information to gauge the effectiveness of our emails. You may prevent the collection of this information by opting-out of all marketing email communications.
We may collect personal data that you share during our phone calls with you.
- Third Parties
We collect information through our lead generation partners when you use them to request information or request a product demonstration.
HOW WE USE YOUR INFORMATION
We may use your non-personal data to:
- Provide more useful website content and in our online advertising
We may use your personal data to:
- Respond to your inquiries or requests, as well as information and materials regarding our products and services.
- Send you occasional marketing emails, subject to your instructions to opt-out, in compliance with applicable laws.
- Analyze the effectiveness of our marketing and sales efforts.
- Improve our training and support capabilities.
- Solve technical problems with our products.
- Develop new products or improve our existing products.
- Expand or improve our websites.
HOW WE SHARE YOUR INFORMATION
Our software is sold through distributors in selected areas of the world. Your personal contact information and interests will be provided to a worldwide distributor where appropriate to fulfill your information request, provide information about our product and service offerings, or to complete a sales transaction.
We do not sell or disclose any individually identifying information about you to third parties except to the extent necessary to comply with applicable laws or to protect our rights.
HOW WE STORE AND PROTECT YOUR INFORMATION
Information we collect is stored and processed in the United States. We have implemented organizational, technical, and administrative measures to protect your data. These include security controls to prevent unauthorized access to our systems. While we take all reasonable steps to secure your data from loss, unauthorized access or disclosure, modification, and misuse, you should be aware that no security procedure is guaranteed to be 100% secure.
YOUR PERSONAL INFORMATION RIGHTS
You have the right to review, modify, or remove personal information about you that has been collected by us. In order to do this or to limit disclosure or use of your personal information, please notify us via email.
You have the right to permanently opt-out of all marketing email communications by clicking an opt-out link at the bottom of any marketing email that you receive from us.
If you have any questions regarding this policy, please contact us:
FasTrak SoftWorks, Inc.
P.O. Box 240065
Milwaukee WI 53224-9003